Choosing an activation metric your team can use
A useful activation metric describes experienced value, not simply completed onboarding steps.
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Notes from inside
the measurement practice.
Clear, grounded guidance for teams who want analytics to improve product thinking—not merely increase reporting.
A calm approach to instrumentation QA
Small, repeatable checks prevent misleading event data from reaching important reports.
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Making retention analysis a product conversation
Cohorts become actionable when teams discuss the behaviours behind the curve.
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